Client: North Dakota Farmers Union

Focus: WILD Program Branding

For the Women in Leadership Development (WILD) program offered by North Dakota Farmers Union, I worked closely with the Social Media Manager to design a logo that would serve as the brand identity for the program. The logo, created through hand-lettering and illustrations, was designed to symbolize empowerment, growth, and leadership for women in agriculture. This design was inspired by our social media posts and became the core visual representation of the program. Along with the logo, I developed a series of hand-drawn illustrations to further enhance the program's identity.

The logo and illustrations were then applied to various branded products such as sweaters, notebooks, and tote bags, creating a cohesive and professional look for the program's merchandise. The colors chosen for the logo and illustrations were carefully selected to evoke a sense of strength and inclusivity, while also maintaining a warm and approachable feel. These branded items were not only functional but also helped reinforce the program's message and foster a sense of community among participants.