Graphic Design exists at the intersection of art and purpose, where balance is essential. This balance encompasses color, typography, imagery, and layout to communicate messages effectively. A successful design does not merely attract the attention of the viewer but serves a clear function; guiding viewers toward a specific action or narrative.

Both traditional and digital methods allow for the expression of individual style and creativity. They represent two distinct yet complementary approaches to the art of visual storytelling that allows for the unpredictability and imperfection of traditional media coupled with the polished and fixable digital media. Artists often find inspiration in blending these approaches, using traditional techniques to create initial sketches before refining their work digitally.

Rachel loves photographing the impermanence of a moment; preferring captured moments over staged poses and natural, real settings over studio spaces. The goal in unposed work is on creating a comfortable atmosphere, encouraging subjects to behave naturally rather than adhering to a staged pose or posture. This approach results in images that resonate with authenticity, capturing fleeting moments that tell a deeper story.

The act of creating art with one's hands creates a connection between the creator and their medium. Crafting with one's hands fosters a sense of mindfulness that allows for an intimate exploration of materials and process. Each texture and weight informs the creative process, enabling artists to thoughtfully bring their visions to life.

Photography is rooted in the desire to connect—with ourselves, with others, and with the world around us. It challenges us to look closely, to appreciate beauty in imperfections, and to share stories that might otherwise remain unseen.

The joy of creating art lies in the journey of creation rather than the completion of the final product. As artists immerse themselves in their work, they often experience a meditative state, losing track of time and becoming fully absorbed in the mark making of the moment. This state of immersion can bring solace and a sense of accomplishment, enhancing the overall experience and the final product.