I believe that design is a powerful communication tool that can evoke emotion, enhance functionality, and shape perceptions. When I’m working on a design project, context is critical for me: the who, the where, and the why. I strive to explore new creative ideas and challenge design norms while also respecting the desires and feedback of the client. I characterize my design style as minimalistic but informed by historical art movements and modern design trends. I want my designs to evoke a sense of familiarity to the user while simultaneously standing out.