Client: North Dakota Farmers Union
Project: NDFU App Promotion

For the North Dakota Farmers Union project, I was responsible for designing a range of promotional materials to support the launch of their new app, which allowed users to easily sign up for trips and events directly from their smartphones. The goal was to encourage app downloads and increase active user engagement. I created a how-to guide pamphlet with step-by-step instructions on downloading and using the app, designed to be clear and accessible for all users. In addition, I designed a table tent featuring a QR code for quick scanning at events, prompting users to download the app on the spot.

To further promote the app, I designed a pop-up banner that highlighted the app’s features, such as event sign-ups and profile management, alongside another QR code for easy access. I also created an ad for the organization’s monthly magazine and postcards, encouraging readers to download the app for convenience and connection to Farmers Union activities. These materials worked cohesively to not only educate users on the app’s benefits but also drive immediate downloads and increase overall engagement with the app.