Client: North Dakota Farmers Union
Focus: Promotional Campaign & Event Communications
North Dakota Farmers Union Transportation offers travel packages to select NDSU Bison football games, combining motorcoach transportation, pregame tailgating, game tickets, and optional overnight accommodations. I developed a coordinated promotional campaign designed to capture the energy of game day while clearly communicating the different travel options available to members and fans.
The campaign included print advertising, digital and social media graphics, and supporting promotional materials. Because each package included multiple pricing levels, travel options, game details, and amenities, the designs balance bold, energetic sports imagery with a clear information hierarchy that allows audiences to quickly understand what is included and how to participate.
Magazine Advertisement
Designed for the Union Farmer, NDFU's statewide member publication, this advertisement presents the season's Bison football travel opportunities in a single, high-impact piece. The design uses bold game-day imagery and prominent calls to action to capture attention while organizing package details, pricing, transportation information, and included amenities into an easy-to-scan format.
Digital Campaign
A series of digital graphics extended the campaign across NDFU's social channels, using a consistent visual style while varying the message from post to post. Individual graphics highlighted specific games, limited ticket availability, seating, transportation, tailgating, and package features, allowing the campaign to build awareness over time without repeating the same information in every piece.
