Client: North Dakota Farmers Union
Program: Beyond the Field Webinar Series
Focus: Brand Identity

Beyond the Field is a monthly educational webinar series created by North Dakota Farmers Union to connect agricultural producers with industry experts, timely information, and practical resources. I developed a new visual identity for the series designed to feel approachable, informative, and distinctly agricultural while remaining flexible enough to support a wide range of webinar topics.

The identity combines a conversation bubble with agricultural field rows and a stylized sunrise inspired by a Wi-Fi signal, visually connecting agriculture, conversation, and digital learning. I extended the identity into a reusable communications system that includes website graphics, promotional templates, presentation materials, and webinar holding slides. The standardized templates allow each webinar to maintain a recognizable identity while making future materials easier and more efficient to produce.