Client: Hello Dear Heart
Focus: Small Business Branding

For Hello Dear Heart, a small e-commerce business specializing in craft kits, I developed a unique brand identity featuring a custom logo with hand lettering and hand-drawn illustrations. The design was created to capture the creative, artisanal nature of the brand, appealing to customers looking for both physical craft kits and digital crafting resources. These illustrations and hand-lettering were consistently applied across the brand’s materials, including thank you notes, craft kit instructions, and labels, giving the entire customer experience a personalized and cohesive touch. The final branding successfully conveyed the heartwarming, handmade essence of the business, helping it stand out in the marketplace.