Client: Naked - Green Machine
Project: Bottle Redesign

For this school project, I was tasked with redesigning the label for a “Green Machine” smoothie bottle for the Naked brand. The redesign aimed to give the product a fresh, modern look while maintaining the brand's vibrant and healthy image. I incorporated hand-drawn illustrations into the design to add a personal, organic feel that would resonate with the brand’s target audience. These illustrations were thoughtfully crafted to highlight the natural ingredients and the wholesome, fresh qualities of the smoothies.

After finalizing the hand-drawn elements, I transferred the design into Adobe Illustrator, where I refined the illustrations and integrated them with the bottle label layout. The redesigned label was then mocked up on the bottle, ensuring the visuals were cohesive and aligned with the Naked brand’s aesthetic. In addition to the label, I created social media assets and poster designs that used the same vibrant, hand-drawn illustrations, providing a consistent visual identity across various marketing materials. The final design was engaging and eye-catching, helping to elevate the product’s appeal on shelves and online platforms.