Client: Bausch & Lomb
Focus: Packaging Redesign
For this school project, I chose to redesign the packaging for an eye drops product by Bausch & Lomb, focusing on both the bottle and its accompanying box. My goal was to create a more modern and user-friendly design that would stand out on pharmacy shelves while maintaining clear, accessible information for consumers.
The most challenging aspect was ensuring that the required details, such as drug facts and usage instructions, were displayed clearly and in a readable format. After several iterations, I was able to refine the design to balance both aesthetic appeal and functionality. The final result was a clean, professional design that effectively communicated the necessary information while improving the overall user experience.